From: David Madeira
Sent: Friday, April 29, 2016 12:16 AM
I write to inform you that this week, after much deliberation internally and with the planning committee of the PNW Concours d ’Elegance, I made the decision to postpone this year’s concours while we reconsider its future and whether or not the museum should be in the concours business.
This was not an easy decision to make as the concours has grown in stature and the 2015 edition was one we were extremely proud of. In addition it appeared we would have a strong field of cars and judges again in 2016 thanks to the efforts of Jerry Greenfield, Stan Dickison, and Tom Armstrong. Yet the Committee agreed with my assessment that the financial results have not been worth the amount of staff and volunteer effort.
The Museum has five major ‘signature events’ each year designed to promote the museum to unique audiences. Several of these—Drive the Blues Away, the vintage motorcycle festival, and cars and cigars are relatively easy and inexpensive to put on. Two events—the gala and the concours—take extensive amounts of staff and volunteer time and are costly requiring strong sponsor support. While the Gala nets several hundred thousand for our education efforts—including HEP—the Concours struggled to make a profit. In effect, the events were competing against each other for the same dollars. Postponing the Concours enables us to focus our sponsor support on fewer events and make them more profitable while easing the burden on staff and volunteers. It also enables the development staff to focus on more critical fundraising needs.
That said, options for the future include bringing the concours into the gala weekend to enhance that weekend and derive efficiencies from the combination, recasting the concours as a ‘car show’ with wider appeal and at less cost, or, if we secure additional sponsorship, bringing it back as a stand-alone event.